Cash, credit or survey?
Point of Sale (POS) market research is becoming an increasingly popular method of collecting data on consumer behaviour, The Visible Enterprise blog reports.
UK retailer Co-op is currently presenting short surveys to customers using POS terminals at the checkout in a bid to collect feedback while it's still fresh.
Co-op says it couldn't be happier with the 'low cost and high impact' method, which may also incorporate questions about current affairs in the future.
Meanwhile, Internet surveys are also gaining momentum with US retailer Home Depot claiming it receives better, more cost effective results with online research than it does via traditional methods.
Japanese multinational NEC is hoping to identify what makes its ideas people tick by establishing a lab in which every stage of the R&D process is monitored,
The future of book publishing revolves around mobile devices and the internet according to Brian Murray, the top man at HarperCollins Publishers Worldwide.
It's a good thing notebook computer prices are falling as your next job might well be a BYON (bring your own notebook) affair,
Overly fond of your BlackBerry? You're not alone.
Poor body language can significantly compromise your potential to impress future employers in an interview situation, according to a recent
When recruiting or appraising staff a degree of bias can stop managers from making effective decisions, according to a
Nissan has announced plans to introduce new technology that stops drink drivers from hitting the road, the