Healthy is hot for franchisees

A study of the nation's fastest growing food franchises has found healthy cuisine is becoming big business, The Australian reports.

Rather than consisting mainly of traditional fast food brands, a recent league table of fast growing franchises was dominated by names like Healthy Habits, Sumo Salad and Noodle Box.

The growing prominence of healthy food options is no surprise to franchise consultant Tim Dixon who claims public discourse over obesity is providing an obvious marketing platform for franchisees.

Fast growing franchise Crust Gourmet Pizza Bar offers an example of the trend. The company recently achieved the Heart Foundation tick and received an abundance of glowing publicity in the process.